A Plea to the People of Camden City

No More Babies Dying campaign started with door to door delivery of promotional door hangers to the residents of Camden City.  Both English and Spanish materials were distributed and helped the campaign develop into a movement that resulted in flags at the transit center, posters, banners and multiple Town Hall events to bolster the fight against infant and fetal death in the city.

Cara Castiglio (©), and program coordinators shared concept development and planning for the campaign administrated by Camden Healthy Start, a program of the Southern New Jersey Perinatal Cooperative (snjpc). Design by ©, as Communications Specialist for snjpc. Concept and design is intended to be identifiable from a distance (transit flags and posters) and noticeably consistent within the community to develop a brand. Designing for a controversial and dark subject matter was the challenge, but using a distressed urban image with bright and dark colors proved to be the solution and contributed to the success of the campaign.